Samsung 55" Serif QLED 4K HDR Smart TV 2020

Unconditionally Beautiful
Designed for every place, at every moment, from every angle

A timeless design, imagined for your home
All round 360° design
A timeless design. In profile, The Samsung Serif TV forms a clear capital “I” shape. Its slim body broadens at the top to form a flat surface like a small shelf. Versatile by design, The Serif allows you to make the most of your space. A TV designed to fit impeccably into your home and to look beautiful from every angle. By Ronan & Erwan Bouroullec.

It has the power of QLED and an innovation in audio
Turn your blank screen into a design piece*
Ambient Mode
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one - The Serif gives you a range of choices and settings that transform your TV how you like.

Seamless connection to your phone
NFC on TV
Listen to your favourite music through The Serif by simply placing your smartphone over the NFC link to stream music from your phone to the TV via Bluetooth.

How to use NFC on TV
Step 1
With the TV screen off, place your mobile device on top of The Serif.

Step 2
Your mobile will connect to the TV via NFC.

Step 3
Now you can stream music from your mobile on The Serif.

Step 4
You can enjoy your content quickly with the fast connection.
* When using NFC on TV, Bluetooth on your mobile will automatically activate.

Unlike conventional TVs, it doesn't belong next to the wall
Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.

An eye-catcher for sure
'I' Shaped Design
The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.

See the world in QLED Technology
Genuine cinematic colour made from over a billion shades.
Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume.* QLED technology, unlike others, is able to transform light into breath-taking colour without degradation over time.
*100% colour volume measured to DCI-P3 standard, certified by VDE.

Interact and control your TV with your favourite voice assistant
Multiple Voice Assistants | Bixby, Google and Alexa on TV*
Can't find your remote? For the first time, Bixby, Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced hands-free voice control in your connected home. Changing the volume, source, channel and more is as easy as asking.*

Your favourite TV and mobile content, all connected on the big screen
Easily connect your smartphone and screen mirror to your TV.*
*Internet connection and compatible Android or iOS phone required.

All it takes is a tap
Tap View
Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.
* Compatible devices only.* When using NFC on TV, Bluetooth on your mobile will automatically activate.* This service only works when mobile is on.

Your favourite TV and mobile content, all connected on the big screen. Split your screen and never miss another moment.
Multi View
Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.

Sound perfected for what you’re watching and where you’re watching it.
Active Voice Amplifier (AVA)
The Serif uses audio spatial intelligence to recognise when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing. Noisy around you? No problem.