Unconditionally Beautiful
Designed for every place, at every moment, from every angle
A timeless design, imagined for your home
All round 360° design
A timeless design. In profile, The Samsung Serif TV forms a clear capital “I” shape. Its slim body broadens at the top to form a flat surface like a small shelf. Versatile by design, The Serif allows you to make the most of your space. A TV designed to fit impeccably into your home and to look beautiful from every angle. By Ronan & Erwan Bouroullec.
It has the power of QLED and an innovation in audio
Turn your blank screen into a design piece*
Ambient Mode
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one - The Serif gives you a range of choices and settings that transform your TV how you like.
Seamless connection to your phone
NFC on TV
Listen to your favourite music through The Serif by simply placing your smartphone over the NFC link to stream music from your phone to the TV via Bluetooth.
How to use NFC on TV
Step 1
With the TV screen off, place your mobile device on top of The Serif.
Step 2
Your mobile will connect to the TV via NFC.
Step 3
Now you can stream music from your mobile on The Serif.
Step 4
You can enjoy your content quickly with the fast connection.
* When using NFC on TV, Bluetooth on your mobile will automatically activate.
Unlike conventional TVs, it doesn't belong next to the wall
Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.
An eye-catcher for sure
'I' Shaped Design
The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.
See the world in QLED Technology
Genuine cinematic colour made from over a billion shades.
Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume.* QLED technology, unlike others, is able to transform light into breath-taking colour without degradation over time.
*100% colour volume measured to DCI-P3 standard, certified by VDE.
Interact and control your TV with your favourite voice assistant
Multiple Voice Assistants | Bixby, Google and Alexa on TV*
Can't find your remote? For the first time, Bixby, Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced hands-free voice control in your connected home. Changing the volume, source, channel and more is as easy as asking.*
Your favourite TV and mobile content, all connected on the big screen
Easily connect your smartphone and screen mirror to your TV.*
*Internet connection and compatible Android or iOS phone required.
All it takes is a tap
Tap View
Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.
* Compatible devices only.* When using NFC on TV, Bluetooth on your mobile will automatically activate.* This service only works when mobile is on.
Your favourite TV and mobile content, all connected on the big screen. Split your screen and never miss another moment.
Multi View
Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.
Sound perfected for what you’re watching and where you’re watching it.
Active Voice Amplifier (AVA)
The Serif uses audio spatial intelligence to recognise when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing. Noisy around you? No problem.
Specifications
Screen Size |
55" |
Resolution |
3,840 x 2,160 |
Picture Engine |
Quantum Processor 4K |
Motion Rate |
100+ |
PQI (Picture Quality Index) |
2800 |
HDR (High Dynamic Range) |
Quantum HDR |
HDR 10+ |
Yes |
HLG (Hybrid Log Gamma) |
Yes |
Micro Dimming |
Supreme UHD Dimming |
Auto Motion Plus |
Yes |
Film Mode |
Yes |
Dolby Digital Plus |
Yes |
Sound Output (RMS) |
40W |
Speaker Type |
4CH |
Operating System |
Tizen |
NFC on TV |
Yes (Sound Mirroring) |
HDMI |
4 |
USB |
2 |
Bluetooth |
Yes (BT4.2) |
Power Supply |
AC220-240V 50/60Hz |
Weight |
34.9kg |
Samsung 55" Serif QLED 4K HDR Smart TV 2020
Designed for every place, at every moment, from every angle
A timeless design, imagined for your home
All round 360° design
A timeless design. In profile, The Samsung Serif TV forms a clear capital “I” shape. Its slim body broadens at the top to form a flat surface like a small shelf. Versatile by design, The Serif allows you to make the most of your space. A TV designed to fit impeccably into your home and to look beautiful from every angle. By Ronan & Erwan Bouroullec.
It has the power of QLED and an innovation in audio
Turn your blank screen into a design piece*
Ambient Mode
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one - The Serif gives you a range of choices and settings that transform your TV how you like.
Seamless connection to your phone
NFC on TV
Listen to your favourite music through The Serif by simply placing your smartphone over the NFC link to stream music from your phone to the TV via Bluetooth.
How to use NFC on TV
Step 1
With the TV screen off, place your mobile device on top of The Serif.
Step 2
Your mobile will connect to the TV via NFC.
Step 3
Now you can stream music from your mobile on The Serif.
Step 4
You can enjoy your content quickly with the fast connection.
* When using NFC on TV, Bluetooth on your mobile will automatically activate.
Unlike conventional TVs, it doesn't belong next to the wall
Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.
An eye-catcher for sure
'I' Shaped Design
The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.
See the world in QLED Technology
Genuine cinematic colour made from over a billion shades.
Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume.* QLED technology, unlike others, is able to transform light into breath-taking colour without degradation over time.
*100% colour volume measured to DCI-P3 standard, certified by VDE.
Interact and control your TV with your favourite voice assistant
Multiple Voice Assistants | Bixby, Google and Alexa on TV*
Can't find your remote? For the first time, Bixby, Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced hands-free voice control in your connected home. Changing the volume, source, channel and more is as easy as asking.*
Your favourite TV and mobile content, all connected on the big screen
Easily connect your smartphone and screen mirror to your TV.*
*Internet connection and compatible Android or iOS phone required.
All it takes is a tap
Tap View
Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.
* Compatible devices only.* When using NFC on TV, Bluetooth on your mobile will automatically activate.* This service only works when mobile is on.
Your favourite TV and mobile content, all connected on the big screen. Split your screen and never miss another moment.
Multi View
Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.
Sound perfected for what you’re watching and where you’re watching it.
Active Voice Amplifier (AVA)
The Serif uses audio spatial intelligence to recognise when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing. Noisy around you? No problem.
Features
Specifications
Facebook Comments
RECENTLY VIEWED
MY WISHLIST
Oh, how we wish we could show you your wishlist.
All you need to do is to login below or register and start enjoying the Jumbo Experience
LoginDON'T HAVE AN ACCOUNT YET?
Get quicker checkout, pre-access to NEW products, deals and more....
Welcome back user!
MANAGE MY ACCOUNT
LOGOUT
MY order history
Looking for the recently purchased item? View your entire order history and track your order as it makes its journey from our warehouse to your doorstep
Looking for a recent purchase?View your entire order history and track your order
VIEW MY ORDER HISTORYmy wishlist
Looking for your next purchase? Keep your next big purchase on standby. Create your own wishlist to save a collection of items and simply add to cart when ready.Keep your next big purchase on standby-create a wishlist
VIEW MY WISHLISTHappy to help
We at jumbo are always happy to help
600
532395
EMAIL USSEND US
A MAIL
SEND YOUR RESUME SUBMIT RESUME
VISIT US
IN STORE
frequently asked questions
Have a query or doubt? Read the frequently asked questions here and get answers to all those and more
Have a query or doubt? Read the FAQ's here and get answers to all those and more
Track order
Track your order instantly here.
Just type Order ID
GET THE STATUS
Where's my order?
Quickly find where your order is at every stage
TRACK YOUR ORDER
Customer Service
call now: 600-532395
mail to: serve@jumbo.ae
My Account
Subscribe to Newsletter
Never miss a deal again...
Jumbo Online Advantage
About Jumbo
Subscribe to Newsletter