Dubai Shopping Festival (DSF) 2025: A Shopper's Paradise

 

 

Dubai Shopping Festival, the first of its kind and longest-running shopping festival in the world, returns in style for its 31st edition from 5 December 2025 to 11 January 2026! Shoppers can expect unbeatable DSF offers during the Dubai Shopping Festival, shoppers can enjoy unbeatable deals across the city on everything from designer handbags, luxury watches, and fine gold jewellery to lifestyle products and family essentials. Alongside these offers, Jumbo Electronics offers some of the best DSF offers on cutting-edge tech, including smartphones, laptops, gaming consoles, cameras, smart home devices, and premium accessories. With exciting discounts, bundle offers, and exclusive launches available in-store and online.
Shop the latest high-tech electronics and home appliances from global brands like Dyson, Samsung, and Sony. Explore a wide selection of makeup essentials, premium leather bags, stylish jackets, and top-quality footwear. Kids can enjoy endless options in toys, while perfume lovers can discover exclusive and limited-edition fragrances. This Dubai Shopping Festival 2025–26 brings an unbeatable shopping extravaganza with offers across luxury labels, trendy fashion, and everyday must-haves. Experience the perfect blend of style, innovation, and celebration at DSF where every shopper finds something special.

What are the dates for Dubai Shopping Festival 2025-2026?

The 31st edition of the Dubai Shopping Festival will run from 5th December 2025 to 11th January 2026. Highlights include massive discounts on luxury brands, electronics, gold jewellery, fashion, live concerts, fireworks, and family-friendly events. Don't miss Dubai's biggest annual celebration of shopping, entertainment, and culture!

What to Expect at DSF 2025–26

The festival combines global retail experiences with local culture and entertainment, offering:

Citywide discounts on electronics, fashion, gold jewellery, perfumes, beauty, home décor, and lifestyle products

Raffle draws and prizes, featuring gold, luxury cars and cash rewards

Live concerts and shows from regional and international artists

Drone shows and fireworks displays across key destinations

Themed night markets and cultural bazaars, showcasing artisanal and regional goods

Pop-up food events, culinary zones and street dining experiences

Top Shopping Destinations in Dubai During DSF

During the Dubai Shopping Festival, top shopping destinations transform into shopper's paradise with dazzling discounts and exclusive deals. From luxury brands and high-end fashion to cultural treasures and the latest electronics, shoppers can explore a diverse range of options. Top places to visit during DSF are:

Location / Retailer	Shopping Focus
The Dubai Mall	Luxury fashion, global brands, entertainment, food zones
Mall of the Emirates	Designer wear, electronics, attractions, fashion labels
Global Village	Cultural crafts, souvenirs, street food, international pavilions
Dubai Festival City Mall	Electronics, family shopping, waterfront entertainment
Dubai Gold Souk / Traditional Souks	Jewellery, gemstones, souvenirs, artisanal crafts
City Walk & Outdoor Pop-Up Markets	Lifestyle goods, fashion pop-ups, street markets
Jumbo Electronics (Across Dubai)	Smartphones, laptops, smart home devices, cameras, wearables & tech accessories

 

What to Buy During DSF?

The Dubai Shopping Festival (DSF) is the ultimate shopping paradise, offering fantastic deals and experiences across categories. Here's a guide to what you should buy during DSF to make the most of its 31st Edition:

Luxury Shopping and High-End Brands

DSF is a dream come true for lovers of luxury fashion. Look out for designer deals from high-end brands like Gucci, Louis Vuitton, and Dior, offering exclusive discounts on must-have pieces. Night Souk, a special highlight, lets you explore luxury shopping under the stars, adding a magical touch to your experience.

Electronics and Gadgets

If you're tech-savvy, DSF offers unbeatable discounts on the latest electronics and gadgets. Head to retailers like Jumbo Electronics to find deals on smartphones, laptops, cameras, and wearables.

Gold, Jewelry, and Watches

Dubai's Gold Souk is the best place to find exquisite gold and diamond jewelry at DSF-exclusive prices. You'll also find great deals on luxury watches from brands known for timeless craftsmanship. Whether you're a collector or looking for a special gift, DSF is ideal for securing sparkling, high-value pieces.

Fashion and Footwear

Fashion lovers can explore a vast range of boutiques and stores featuring the latest trends in clothing and footwear. From global brands to local designers, there's something for every style. Check out footwear deals on stylish sneakers, heels, and boots.

Perfumes and Cosmetics

DSF is the perfect time to stock up on luxury fragrances and cosmetics. Look for deals on popular perfumes like Chanel, Gucci Flora, and Burberry. You'll also find makeup and skincare essentials from premium brands, making it easy to elevate your beauty collection at an affordable price.

Toys and Kid’s Products

DSF caters to young shoppers with exclusive toy stores and special educational and interactive game deals. From popular toy brands to educational kits and interactive games, there's a wide variety for kids of all ages.

Sporting Goods and Fitness Equipment

Fitness enthusiasts will appreciate DSF's discounts on sporting goods and fitness equipment. Shop for quality fitness gear, outdoor sports equipment, and activewear to support a healthy lifestyle. With DSF's deals, you can afford to start or expand your fitness journey.

Local Delicacies and Gourmet Foods

Dubai is known for its rich culinary scene, and DSF showcases various local delicacies and gourmet foods. DSF is a great opportunity to sample and purchase specialty foods from local markets and food stalls, from traditional Arabic sweets to international gourmet treats.

Souvenirs and Unique Gifts

DSF offers unique souvenirs and handcrafted items that make for memorable gifts. Traditional Emirati items, intricate handicrafts, and Dubai-themed memorabilia are widely available. This is a great time to pick up one-of-a-kind pieces that reflect Dubai's culture and craftsmanship.

Exclusive Events and Entertainment at DSF

Beyond shopping, DSF is famous for its entertainment offerings, including live shows, music performances, and cultural displays. Expect vibrant fireworks, light displays, and engaging performances across Dubai's key locations, creating a festive atmosphere throughout the city.

Travel Tips for DSF 2025–26

Plan Stay Early: Hotels and travel packages offer DSF-season deals; booking early reduces cost.

Best Time to Shop: Weekday mornings for fewer crowds; early festival days for stock availability.

Use Mall Apps & Memberships: Track flash sales, loyalty points and exclusive shopper rewards.

For Tourists: Keep receipts for VAT refund eligibility, especially on jewellery and electronics purchases.

Combine Shopping with Experiences: Explore souks, waterfront destinations, concerts and food events.

FAQs

Q. What is special about the Dubai Shopping Festival?

A. Dubai Shopping Festival offers unbeatable deals, luxury brands, cultural events, fireworks, live performances, and unique shopping experiences like the magical Night Souk.

Q. What is the famous shopping in Dubai?

A. Dubai is famous for luxury shopping, gold jewelry, electronics, designer fashion, perfumes, and unique items at iconic malls and souks.

Q. When is the Dubai Shopping Festival 2025-2026?

A. The Dubai Shopping Festival 2025 will run from 5th December 2025 to 11th January 2026, celebrating its 31st edition.

Q. How long is the Dubai Shopping Festival?

A. The Dubai Shopping Festival 2025 will last 38 days, from 5th December 2025 to 11th January 2026.