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"short_description": "<p>Feel the essence of pure color<br />Discover a realm alive with rich color and clarity by LG NanoCell technology.</p>\r\n<p><br />Pure Colors in Real 4K<br />Real clarity expresses<br />a sharper look<br />Dive into a vivid 4K world, where colors pop and sharp clarity creates a stunning visual symphony.</p>\r\n<p><br />alpha 5 AI Processor 4K Gen7<br />Experience superb entertainment enhanced from within<br />Smart alpha 5 AI Processor 4K Gen7 auto-optimizes audio and brightness, for full immersion in action.</p>\r\n<p><br />AI Customization<br />Syncs with how you watch<br />AI Acoustic Tuning<br />The optimal audio fits your space<br />The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.</p>\r\n<p><br />Intelligence that's bright in any light<br />Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.</p>\r\n<p><br />AI Sound Pro<br />Hear every detail of the soundscape<br />Lifelike audio soars through your space<br />Hear every breath and beat, as the 9.1.2 virtual surround sound system fills your space with rich, soundstage quality audio.</p>\r\n<p><br />webOS 24<br />Make your TV experience yours<br />Experience TV that's made for you with My Profile, AI Concierge, and Quick Card.</p>\r\n<p><br />Your TV knows what you love<br />Previous<br />My Profile<br />With My Profile, you can easily create a profile for each member of the family. Everyone gets a personal home screen, with custom content recommendations.</p>\r\n<p><br />Ultra Big Screen<br />Supersizing your thrills<br />An ultra-big display transforms all your entertainment to blockbuster scale and clarity.</p>\r\n<p><br />WOW Interface<br />Simplicity at your fingertips<br />Access WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features, even while you watch.</p>\r\n<p><br />Your home turns into a movie theater and gaming arena<br />FILMMAKER Mode<br />See it just as directors<br />dreamed it<br />Immerse yourself in the most authentic cut. FILMMAKER Mode delivers movies just as the director intended with precise settings.</p>\r\n<p><br />Home Cinema Experience<br />Movie magic with the comfort of your own home<br />Movie theater ambience, recreated at home. HDR10 Pro ensures every film is presented in true glory, with exceptionally accurate color and contrast for more immersive cinematic viewings.</p>\r\n<p><br />Powerful Gameplay<br />Dive full-speed into the action<br />Immersive HGiG play stays smooth at high-speed with ALLM, and eARC ensures it<br />all sounds amazing.</p>",
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