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"short_description": "<p>Styling Freedom<br />Design your space your way<br />Enjoy greater freedom to arrange your space the way you want with LG OLED evo M4, capable of wireless video and audio transmission at up to 4K 120Hz.*</p>\r\n<p><br />Zero Connect Box<br />Choose your cable-hiding place<br />Place the Zero Connect Box where it suits your interior — the coffee table, bookshelf, or even a side unit*. Then, connect HDMI devices such as game consoles, media players, cameras, PCs, and streaming devices directly to the box to keep the TV screen space clean and clutter-free.</p>\r\n<p><br />Hassle-Free<br />Forget the hassle of reaching around the TV. Zero Connect Box comes with multiple console ports and connects wirelessly to devices.</p>\r\n<p><br />alpha 11 AI Processor<br />Leading a new era of LG OLED<br />Meet the power leading a new era of LG OLED. Offering a significant boost in AI performance, lifelike graphics, processing speeds, and performance-critical memory, the α11 AI Processor 4K changes more than just the picture. It redefines the way you experience OLED.*</p>\r\n<p><br />Brightness Booster<br />Illuminating a brighter picture<br />The enhanced Brightness Booster algorithm steps up brightness levels up to 30%*, for pictures with even more clarity than before.</p>\r\n<p><br />AI Picture Pro<br />Feel the realism, see the quality<br />Resolution fine-tuned by AI<br />AI processing helps remove noise and enhances the colours of faces and objects, so they can appear defined and multi-dimensional without looking artificial*.</p>\r\n<p><br />AI Sound Pro<br />Lifelike sound perfected by AI<br />Hear sensational 11.1.2-channel virtual surround sound, mixed by AI Sound Pro and remastered for clarity, impact, and balance control.*</p>\r\n<p><br />Sound optimised for your space<br />Hear balanced audio that fills your room, without being overpowering. Whether you're watching from an open-plan lounge or a cosy nook, AI Acoustic Tuning helps your entertainment sound just right.**</p>\r\n<p><br />Dolby Vision & FILMMAKER MODE™<br />Movies scenes that appear to come to life<br />Transform movie night. Ultra-vivid pictures from Dolby Vision combine with FILMMAKER MODE™ to help preserve the director's intention, optimising picture quality without distortion or over-processing.*</p>\r\n<p><br />Dolby Atmos<br />Audio that pulls you into the heart of the action<br />Hear action surround you, with unparalleled clarity, intricate detail, and spatial depth from Dolby Atmos.*</p>\r\n<p><br />SELF LIT OLED 4K<br />Free to be brilliant<br />Discover rich colour and perfect black, for a picture that's in a class of its own. LG OLED's self-lit pixels illuminate independently, with no backlight to dull their brilliance or limit your experience. As certified flicker-free, low blue light displays, LG OLED TVs are easy on your eyes.* So settle in to the couch, and enjoy the view.</p>\r\n<p><br />webOS 24<br />Home to your favourite content<br />Favourite streaming services are at your fingertips.* With so much content to choose from all in one place, everyone can find something great to enjoy.</p>\r\n<p><br />Ultimate Gameplay<br />Seamless, synchronised fast action<br />Feel like a winner every time you play. Gaming at up to 120Hz, NVIDA G-Sync, AMD FreeSync Premium and VRR support come together to create clear, smooth pictures.*</p>\r\n<p><br />Gaming Central<br />Easily switch up picture settings, without taking your eye off the game. Quickly change essential settings during play via the on-screen Game Dashboard and let Game Optimiser set the screen just how you like it.</p>",
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