Canon EF 50mm f-1.8 STM Lens

{ "attribute_set_id": 4, "created_at": "2022-08-31 17:20:19", "updated_at": "2022-11-23 13:05:55", "type_id": "simple", "sku": "CAN EF 50MM STM", "id": 18443, "media_gallery": [ { "typ": "image", "image": "/1/2/12.1.3665cee17e.999xx_qnrfmmirqyvaic03_zuknhkeai1i2gt12.jpg", "lab": "", "pos": 1 } ], "name": "Canon EF 50mm f-1.8 STM Lens", "image": "/1/2/12.1.3665cee17e.999xx_qnrfmmirqyvaic03_zuknhkeai1i2gt12.jpg", "small_image": "/1/2/12.1.3665cee17e.999xx_qnrfmmirqyvaic03_zuknhkeai1i2gt12.jpg", "thumbnail": "/1/2/12.1.3665cee17e.999xx_qnrfmmirqyvaic03_zuknhkeai1i2gt12.jpg", "url_key": "canon-ef-50mm-f-1-8-stm-lens", "Length": "0", "BarCodes": "[{\"BarCodeValue\":\"4549292037692\",\"UOM\":\"ea\"}]", "Breadth": "0", "Category": [ 38 ], "ClickAndCollect": "1", "CODApplicable": "1", "Family": [ 16672 ], "IsKittingItem": "0", "isOpenPrice": "0", "isSearchable": "1", "isVAS": "0", "ItemNumber": "560803", "OfferDescription": null, "ParentItemNumber": "560803", "Height": "0", "status": 1, "visibility": 4, "Brand": 3488, "price": 489, "cost": 652, "short_description": "<p>Compact and lightweight-an outstanding walk-around lens-Canon's EF 50mm f/1.8 STM is a great entry into the world of EOS prime lenses. With an 80mm effective focal-length on APS-C cameras, 50mm on full-frame cameras, it's an excellent prime lens for portraits, action, even nighttime photography. Its bright maximum aperture of f/1.8 helps it not only to excel in low light, but also to capture gorgeous, sharp images and movies with beautiful background blur thanks to its circular 7-blade design. An updated lens arrangement with new lens coatings helps render images with excellent color balance, plus minimized ghosting and flare. Performance is brilliant, with a stepping motor (gear-type STM) to deliver near silent, continuous Movie Servo AF for movies plus speedy, smooth AF for stills. A redesigned exterior with improved focus ring placement makes manual focus adjustments a breeze. Canon's most compact 50mm lens, the EF 50mm f/1.8 STM has a rugged metal mount, plus an improved minimum focusing distance of 1.15 ft. (0.35m) and a maximum magnification of 0.21x. Offering sharp performance for the best in movies and stills, it's a fixed focal length gem-the perfect lens for photographers and moviemakers to expand the creative possibilities with their EOS cameras. Compact, lightweight fixed focal length lens ideal for everyday photos, and with a large f/1.8 aperture, a perfect lens for low-light photography and creative background blur.</p>\r\n<p>80mm effective focal-length when attached to an APS-C camera, optimal for portraits and photos of fast moving subjects such as children and pets.</p>\r\n<p>A stepping motor (Gear-type STM) supports the Movie Servo AF function in providing smooth and quiet continuous AF during video recording, as well as when shooting photos.</p>\r\n<p>Improved exterior design includes new focus ring placement making it the most compact Canon 50mm lens.</p>\r\n<p>Metal mount helps provide stability and ruggedness.</p>\r\n<p>Optimized lens placement and coatings help deliver outstanding color balance, while minimizing ghosting and flare.</p>\r\n<p>Circular aperture (7 blades) helps deliver beautiful, soft backgrounds.</p>\r\n<p>Minimum focusing distance of 1.15 ft. 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